Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05121_Field_OMFR T5.txt

Text File | 1996-04-10 | 730b | 14 lines

I guess I go back and I’m a McLuhan skeptic for
probably silly reasons: I had a bizarre encounter
over the telephone with him when I was a junior
editor at The Globe & Mail  and he had written a
piece which I didn’t understand—the first sentence
right up to the last sentence—but I knew my duty,
and I had to phone him for some clarifications that
a senior editor had asked for, and I read the
clarifications to him, and all I could remember him
saying was, “McLuhan wouldn’t have said that,
McLuhan would have said this,” and I realized that
anyone who talks about themselves in the third
person singular has slightly lost it. But I realized
that I was talking to the guru of the age so I